#askforAMW | AMW stands for Appellation Marlborough Wine, a trademark introduced in 2018 to safeguard the provenance of the region that first put New Zealand on the global wine map. Initially, AMW focused on Marlborough’s famous mainstay, Sauvignon Blanc, but the scope has now opened up to other varieties. For a wine to have the AMW logo on the bottle, particular criteria must be met.

Firstly, the wine must be made from 100% Marlborough grapes, and grown in Marlborough vineyards that are certified by Sustainable Winegrowing New Zealand. Although this seems relatively straightforward, a closer look at many bottles will show you that the wines do in fact come from elsewhere. The way to ensure that your Marlborough-branded wine is actually from Marlborough is to look for the AMW logo. A second qualification is that the wine must be bottled in New Zealand. The final criterion is that the wine has been tasted blind and then approved by an independent panel of qualified winemakers.

The AMW logo is, then, a stamp of authenticity, and verification that your wine is 100% Essence of Marlborough.

The Appellation Marlborough Wine Annual Collection highlights the calibre of Sauvignon Blanc being produced across the region. Selected through blind tasting, the 2023 collection has been revealed and can be purchased in a mixed case online an instore today.